Our core values.

Our core values provide a reference for the way we act and operate. Over the years, we have achieved a steady growth due to our immense focus on our customers. Our emphasis on delivering outstanding customer service is also reflected in our core values, which represent an acronym for SERVICE.

 

Expertise

Our expertise, stemming from our combined 20-year experience of tyre collection and recycling with a drive for ongoing improvement, allows us to continuously build on our knowledge.

Reliability

Reliability represents our unwavering commitment to consistently exceed customers' expectations. It implies loyalty to our clients and the promise to deliver quality service and products in a timely manner.

Safety

We believe that a safe workplace is essential to the success of our business. Safety is of fundamental importance to us, and the well-being of our staff, clients and everyone we work alongside with, is vital.

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Virtue

Virtue refers to our high ethical and moral standards by which we conduct ourselves, and the way we do business with our customers.

Innovation

Innovation is key to every aspect of business. We are constantly evolving and seeking better alternatives to manage Australia's growing waste tyre stockpiles.

Caring

We care for our people and the world we live in. Our aim is to reduce overall waste and provide better solutions for a sustainable future.

Environment

We care for our environment. Our vision is to truly recycle end-of-life tyres, and transform tyre waste into re-usable resources.

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